Serena Williams Joins WNBA’s Toronto Tempo Ownership: Championing Women’s Sports Beyond Tennis

Serena Williams is making a significant investment in the future of women’s sports by joining the ownership group of the WNBA’s newest franchise, the Toronto Tempo. This landmark move sees the tennis icon extending her advocacy and support for female athletes beyond the realm of tennis and into the world of professional basketball. The Toronto Tempo is set to begin its inaugural season in 2026, becoming the first WNBA team based outside of the United States.

Williams’ decision to become a part-owner underscores her long-standing belief in the value and potential of women’s sports. She has often spoken about the importance of creating more opportunities and providing greater visibility for female athletes across various disciplines. Her involvement with the Toronto Tempo will not only bring significant attention to the new franchise but will also serve as an inspiration to aspiring female athletes in Canada and around the world.

As part of the ownership group, Williams is expected to play an active role in shaping the team’s brand and image, including contributing to jersey designs and merchandise concepts. Her experience as a global icon and a successful businesswoman will undoubtedly be a valuable asset to the Toronto Tempo as they embark on their inaugural WNBA journey. This investment further solidifies Serena Williams’ legacy as a champion for women in sports, both on and off the court.