Sir Andy Murray Stars in Walker’s Shortbread Festive Campaign: Scottish Pride Shines in Airport Activations
Sir Andy Murray is bringing a touch of Scottish charm to holiday travelers this Christmas as the star of Walker’s Shortbread’s festive campaign. Launched today, the activations have popped up in major UK airports—including Edinburgh, Glasgow, London Heathrow, Gatwick South, and Stansted—turning departure lounges into winter wonderlands of tartan, snowflakes, and all-butter shortbread.
The retired tennis legend, Walker’s first-ever global brand ambassador, features prominently in visuals wearing a bespoke Christmas jumper inspired by the brand’s iconic shortbread fingers and triangles. Pop-up tasting bars invite passengers to sample the treats, while Heathrow Terminal 5 offers a ‘spin to win’ game with prizes like a year’s supply of shortbread or a luxury hamper including Murray-signed items and tartan tennis balls.
At Stansted, a replica of founder Joseph Walker’s original delivery van adds nostalgic flair, complete with campaign footage. The theme—“A Wee Bit of Scotland That’s Come a Long Way”—celebrates shared heritage, mirroring Murray’s journey from a small Scottish town to global stardom.
Commercial Director Bryony Walker highlighted the partnership’s nod to national pride and festive joy. Murray’s jumper is even being auctioned for Cash for Kids’ Mission Christmas appeal.
Post-retirement, Murray continues embracing Scottish roots through fun endorsements. This campaign spreads holiday cheer while showcasing premium gifting options. For travelers rushing home or abroad, it’s a delicious reminder of tradition—and perhaps a sweet souvenir. Scottish pride never tasted better.
